I recently wrote a business article about a little something I call outwarditis. It talks a lot about how I see brands suffering in all kinds of ways as a result of looking to outside solutions such as headhunters, advertisers, consultants and so on to solve the long-term issues that have been plaguing their brands.

And as I was writing, it dawned on me that this disorder goes far beyond the business world. Outwarditis has reached epidemic proportions in our everyday world as well.  It can’t be denied that the vast majority of us run ourselves ragged looking for an outward answer to the things that hold us back and make us uncomfortable in our lives.

We devour book after self help book to enlighten us. We blow through therapist after therapist to fix us. We join running groups and meetup groups to create a sense of belonging and mutual understanding.  We pop pill after pill so that we can sleep more, eat less and manage everything from anxiety to attention span.

The list goes on and on. There seems to be this deep seeded cultural belief that the solution lies in somebody else’s hands.

And it’s a shame, because the simple truth is, none of the solutions that will bring us the lasting comfort we yearn for are ever going to be found outside ourselves. Even the ones that give temporary relief eventually stop working, sending people scurrying for higher doses, replacement therapists and latest crazes.

Which is why outwarditis is a terminal condition. It will never, never lead any of us to the source of the actual problem. Which means we will just continue to suffer until the day we die.

But here’s the good news: There is a cure. It’s you.

Within you lies every answer. And looking inward, instead of outward, will lead you to the solution to every mental, physical and emotional disorder in existence. Once you know that, then all you need is some solid guidance, a bit of courage and a boatload of tenacity. That trifecta, applied to what ails you in a consistent, never-surrender kind of way will always, eventually, end in triumph.

Now you would think that would conjure up excitement, but for some reason, it tends to kick up all kinds of fear.

Don’t ask me why, but we as a race seem to fear our own power.  And as a result, our innate ability to create a life filled with passion, purpose, excitement, health, wealth and love sits dormant, gathering dust within.

Eeeek. Doesn’t the thought of that just make you want to give your outwarditis an inwardectomy? If so, join the crew on the Facebook Branding Powers page. We’ll be sure to dose you regularly with tidbits on just how to do so!

© 2012 The Book of Duh, Merry Carole Powers and Sarah Feit Cornett.



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