FARTING BUNNIES AND FAMOUS BRANDS

Well, it’s Easter. And I’m just not sure what to talk about … The magical bunny that farts chocolate eggs or the unshaven dude who rose from the dead.

Then again, maybe I don’t have to choose. Because if you stop to think about it for a minute, the two actually have a lot in common.

They both represent the power of pulling off a seemingly impossible deed.

I love the seemingly impossible. It’s always there, just begging to be proven wrong. And one of the things I love the most about being a part of the branding world is that so often brands do exactly that.

Did you know Colonel Sanders had well over a thousand doors slammed in his face before anyone was willing to try his secret recipe?

Brands like Volkswagen, Lacoste and Old Spice have all risen from the dead at one point or another.

And Apple, Amazon, Google and Disney all started in someone’s garage.

Pulling off the seemingly impossible is alive and well in the world of brands. And I love it! It’s a powerful and inspiring reminder to all brands – and all people running them – that there is truly to limit to what you can make of yourself.

And having been a part of the marketing world for as long as I have, I can say with a fair amount of certainty that, with the exception of Colonel Sanders, there really is no secret to the recipe of success shared by all the mega successful brands out there. In fact, it can really be whittled down to just one word.

Faith.

That’s the name of the game on Easter day, right? Well, it’s the name of the game everyday if you are building a brand.

You have to absolutely, positively know beyond the shadow of a doubt’s shadow that you have something totally unique and valuable to offer the world. And the real trick to that is knowing without a doubt that you, as a human being, are totally unique and valuable.

Yet far too few of us on this planet truly embrace that. As a whole, we good people are plagued with doubts and insecurities about our ability to succeed and really leave a powerful legacy behind. It’s the one fundamental difference between the vast majority of us and the stratospherically successful people we all so admire.

Think about it. Can you even imagine ever having heard Steve Jobs say, “I’m not sure I’m good enough to pull this off.” Or what the world might have missed out on if Walt Disney had bought into the whole notion of setting his art aside for a “real job.” Just think how many gazillions of dollars would have been left unmade if after 999 rejections, Colonel Sanders chose to believe in the naysayers instead of himself and throw in the towel.

Luckily that didn’t happen. Of course that didn’t happen. The people who built these brands all had passion for who they were and what they could create. They believed in themselves and their innate ability to bring their unique ideas to life. They knew long before anyone else that they had something valuable to offer the world. If they hadn’t trusted that, believe me, none of us would have little white chords spilling out of our iPod obsessed ears or fighting the SEO war to get our name to the top of that Google page.

We are all capable of making our marks in such a grand fashion. All we need to do is learn to get out of our own ways.

I really believe in this. I believe we find our super powers in our professional endeavors because we are willing to dig so deeply into this part of our lives. Think about the sleep we are willing to lose for our work. The hoops we are willing to jump through. The energy we are willing to expend.

We pour so much of who we are into our what we do for a living. And that makes this area of life an incredible opportunity to become powerful.

And becoming powerful is exactly what I wish for you.  I am investing all my marketing skill and life wisdom and personal passion into creating ways to help brands bust through the doubts that hold them back so that they can authentically create a powerful voice and presence. Build powerful profits. And leave powerful legacies.  Will you join me on my new Facebook page to help me in that cause? It’s called Branding Powers. And I’ve created it because I believe in brands, and more to the point, the people who run them.

On that thought I will leave you. Because, as I mentioned earlier, there are chocolate bunny farts to be eaten.

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